April 28th, 2021 | Season 5 | 37 mins 47 secs
business book, customer engagement, hooked, nir eyal
Nico and Sam discuss and review the best-selling book Hooked: Building a Habit Forming eCommerce Business by Nir Eyal.
Hooked is based on Nir Eyal’s years of research, consulting, and practical experience.
We get to provide you with practical insights to create user habits that stick and suggest actionable steps for building products people love. Nir's work is an essential cheat sheet for any startup looking to understand product influence and user psychology.